While the product is in the design phase, there is no better way to start advertising it than with photorealistic 3D rendering. GreatVacs, a renowned retailer of cleaning appliances, is well aware of this fact. The company’s founder Dustin Chaffin reached out to us for CGI services in March 2021. Since then, we’ve been collaborating on vacuum cleaner 3D visualization for various lines of his products.
HOW TO PHOTOGRAPH TEXTURES FOR 3D VISUALIZATION: TIPS FROM CGI PROS
High-quality textures are crucial for achieving photorealism in product 3D visualization. To create them, 3D artists need photos of materials. But not every manufacturer knows how to photograph textures for 3D modeling and rendering to get the most life-like visuals. And that, in turn, can lead to delays in the process of making the CG visuals or even poor final results.
VR 3D RENDERING FOR AN IMMERSIVE DISTILLERY EXPERIENCE: CASE STUDY
This distillery visualization project included two different tasks. Namely, we needed to do still CG images of the space and also VR 3D rendering for a full immersion experience.
After the successful completion of the project, we wrote this case study to walk you through our process and show you what goes into producing those kinds of CGI.
CREATIVE PRODUCT PHOTOGRAPHY: 6 TYPES OF PRODUCT IMAGES THAT BOOST SALES
Today, when virtually anyone can start a business, product brands face fierce competition. Especially so, in the field of ecommerce. Because customers get particularly picky when shopping online. Since they have no physical contact with products and are supposed to make their decisions based just on pictures, the latter must be appealing and convincing enough. Which is why every company is constantly after ideas for creative product photography.
3D PRODUCT VISUALIZATION COMPANIES: HOW THEY HELP MANUFACTURERS KEEP UP WITH EXPERIENTIAL RETAIL TREND
In today’s day and age, 3D product visualization companies have become more versatile than ever. No longer do they simply play a part in the process of making catalog pictures – they now have larger applications across a wide range of industries. One such place where they are instrumental is experiential retail.