New ways of filmmaking we’re looking into new financing ways of our television series, not only having funds and broadcasters involved but focus on marketing directors of brands, that have a logical connection to the content that we create. In Going South we managed great symbioses of bringing across this sustainable message and have it supported by brands, companies and NGO’s like KLM and ICCO.  That supported the content and had a new way of reaching their audiences.

Once we became news because we tried to connect to brands and sell ad time on a national broadcaster via ‘Marktplaats’. As this was given in return by the broadcaster, but had no value for us, unless someone was interested in this airtime. In the end to keep our relation good with the broadcaster, we had to remove the ad on Marktplaats.

We make our exploration in the way we produce our films, having an eco friendly and sustainable way in mind. Using innovative software enabling us to sharing concepts, storyboards and footage in an easy way with our clients. We have been awarded with the green entrepreneurship prize in 2009. By adopting the newest software’s and tools we improve our working methods. Due to this adaptation we are able to produce videos even in this Covid situation.

We dived into the unknown of virtual reality filmmaking in 2015; we made the first 360 videos on Mount Everest. This was a costly endeavour where we invested a lot of money in, expecting it to make a flightbut this flight didn’t take place. Still VR is very marginal and hasn’t had its break through.  We are still paying back the risks that we have taken. But the VR trip brought us also on places that we otherwise would have missed. Like the time that me and my colleague Ziggi went on a trade mission to Italy, Rome and Milan. We met very interesting people. We also that the change to introduce our company and project to the King and Queen of the Netherlands who guided the trade mission. I will never forget the banquet in the palace in front of the Dom in Milan.

It comes with following your passion and wanting to create new experiences. Going into the unknown. It is not always an easy road, but for sure it fulfils you with true emotions of fear, and joy. And in the end that is what counts.

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The media industry is always looking for innovation, and highly invested in 3d but with Virtual Reality (VR) a new spectrum is opening up. Until now VR never appealed to the mainstream, it was just for some weird geeks – but that is finally about to change. It appears that in 2015 virtual reality finally starts taking root in mainstream culture. Today the Dutch VR Days start in Amsterdam. Four days long, the Vondel CS building in Amsterdam is transformed into a Virtual Reality playground. To experience it yourself have a look or buy your own glasses at the HEMA for only 15euros and enter the Virtual World . We can state that VR is going to hit the market – and our living room. Strange Days are here!

Some innovative brands already explored what VR can contribute to their marketing.
Patron Tequila invites consumers to virtually step inside the bottling process with “Art of Patron Virtual Experience”. With the VR experience you have the point of view, of a pollinating bee. Flying across flower fields. You experience all the production elements, harvesting, bottling and aging.
Also Peugeot has launched a film-meets-game VR experience. In this VR experience, you make a test drive through the mountains in the South of France, and as if that is not hard enough there is also a dragon hunting you. It’s up to you to drive – and to catch the dragon.

For us as a creative media production company it is important to incorporate this current innovation within our productions. We can’t be more exited about the developments we are making towards our first VR documentary series. And as a pilot VR project we use the worlds first, true adventure documentary; 4 peaks in 4 weeks. In this story you become a team member next to adventurer Noel Hanna in his expedition in the Himalaya’s. To join him summit four of the highest peaks in only four weeks time. While sitting comfortably and warm in your lazy chair.

Imagine; looking around and see huge mountains covered in snow dwarfing you. You can hear the wind coming up, climbing small ledges. On your left, there is an enormous gap of more then 2000meter, you can feel the depth. Stay focused, look carefully where you put your crampons. There is nothing in this world that will be the same after you have witnessed the top of the world! And we can’t wait to give you that unique experience. We expect to launch a Kickstarter campaign early next year for this mind-blowing VR series.

If you could choose a VR experience, what would you like to experience?

More about 4 peaks have a look
Curious? Try the Peugeot game here

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