New ways of filmmaking we’re looking into new financing ways of our television series, not only having funds and broadcasters involved but focus on marketing directors of brands, that have a logical connection to the content that we create. In Going South we managed great symbioses of bringing across this sustainable message and have it supported by brands, companies and NGO’s like KLM and ICCO.  That supported the content and had a new way of reaching their audiences.

Once we became news because we tried to connect to brands and sell ad time on a national broadcaster via ‘Marktplaats’. As this was given in return by the broadcaster, but had no value for us, unless someone was interested in this airtime. In the end to keep our relation good with the broadcaster, we had to remove the ad on Marktplaats.

We make our exploration in the way we produce our films, having an eco friendly and sustainable way in mind. Using innovative software enabling us to sharing concepts, storyboards and footage in an easy way with our clients. We have been awarded with the green entrepreneurship prize in 2009. By adopting the newest software’s and tools we improve our working methods. Due to this adaptation we are able to produce videos even in this Covid situation.

We dived into the unknown of virtual reality filmmaking in 2015; we made the first 360 videos on Mount Everest. This was a costly endeavour where we invested a lot of money in, expecting it to make a flightbut this flight didn’t take place. Still VR is very marginal and hasn’t had its break through.  We are still paying back the risks that we have taken. But the VR trip brought us also on places that we otherwise would have missed. Like the time that me and my colleague Ziggi went on a trade mission to Italy, Rome and Milan. We met very interesting people. We also that the change to introduce our company and project to the King and Queen of the Netherlands who guided the trade mission. I will never forget the banquet in the palace in front of the Dom in Milan.

It comes with following your passion and wanting to create new experiences. Going into the unknown. It is not always an easy road, but for sure it fulfils you with true emotions of fear, and joy. And in the end that is what counts.

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At Dutch Picture Industry, we are consistently in the research phase of one major project or another. We understand well that pre-production can be a test of patience and it is something that requires an ever-dynamic process of diving into the details, and then stepping back to reestablish focus. It is part of what makes documentaries such a difficult genre.  It is also why the success of these projects is so contingent on preparation and research. Because, in order to fulfil the purpose of a documentary – to accurately capture a time, or place, or person in history – it comes with an obligation to first understand. To know it well, and then in all of that information to find those moments which sparkle.

These sparkles, these moments of clarity, are often created spontaneously.They are found in interviews or in on-location footage, which in the end come together to paint a hopefully candid portrait.  An example of one such spontaneous discovery happened for us in a video project we did for an NGO at Landgoed Eerde.  Near the end of this video shoot we captured a moment in which a rabbit exited its burrow and ran across the field. It was this moment specifically that came to summarize the video, creating perfect symbolism and an imagery that remains with the viewer. It is these instances that can make documentary filmmaking such a rewarding endeavor – to find these moments which bring project together and gives it identity.

With each new film at Dutch Picture Industry we strive to find those moments that complete the story.  For creating a film or television series is a challenging endeavor and there are many ways to fall flat on the execution. Filmmaking is perhaps analogous to a large puzzle of more than 10,000 pieces.  Little by little, day after day, the whole picture becomes clearer. Again, it takes time, and it can be difficult work. And despite all those challenges we face in research and filming and every subsequent step, we struggle on, and we are grateful for every opportunity to complete the puzzle.

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